--- title: Create Audience Segments to Better Target Your Contacts description: Segments allows you to filter your contacts into groups based on data associated with contacts or contact behavior. Contacts may match the segment indefinitely unless a specific contact field is m --- [Skip to content](https://help.slicktext.com/create-audience-segments-to-better-target-your-contacts#main-content) [![SlickText Logo](https://help.slicktext.com/hs-fs/hubfs/SlickText_Logo_RGB-3.png?width=160&height=45&name=SlickText_Logo_RGB-3.png)](https://help.slicktext.com) - [Help Center Home](https://help.slicktext.com/) - Categories Show submenu for Categories - [Account and Settings](https://help.slicktext.com/account-and-settings) - [Analytics and Reporting](https://help.slicktext.com/analytics-and-reporting) - [Audience and Contacts](https://help.slicktext.com/audience-and-contacts) - [Audience Growth Tools](https://help.slicktext.com/audience-growth-tools) - [Campaigns and Messaging](https://help.slicktext.com/campaigns-and-messaging) - [Developer Documentation](https://help.slicktext.com/developer-documentation) - [Inbox](https://help.slicktext.com/inbox) - [Integrations](https://help.slicktext.com/integrations) - [Workflows](https://help.slicktext.com/workflows) - [Video Tutorials](https://www.slicktext.com/resources/) - [Contact](https://www.slicktext.com/contact) Open main navigation Close main navigation - [Help Center Home](https://help.slicktext.com/) - Categories Show submenu for Categories - [Account and Settings](https://help.slicktext.com/account-and-settings) - [Analytics and Reporting](https://help.slicktext.com/analytics-and-reporting) - [Audience and Contacts](https://help.slicktext.com/audience-and-contacts) - [Audience Growth Tools](https://help.slicktext.com/audience-growth-tools) - [Campaigns and Messaging](https://help.slicktext.com/campaigns-and-messaging) - [Developer Documentation](https://help.slicktext.com/developer-documentation) - [Inbox](https://help.slicktext.com/inbox) - [Integrations](https://help.slicktext.com/integrations) - [Workflows](https://help.slicktext.com/workflows) - [Video Tutorials](https://www.slicktext.com/resources/) - [Contact](https://www.slicktext.com/contact) - [Dashboard](https://app.slicktext.com/) [Dashboard](https://app.slicktext.com/) How Can We Help? - There are no suggestions because the search field is empty. 1. [SlickText Help Center](https://help.slicktext.com/) 2. [Audience and Contacts](https://help.slicktext.com/audience-and-contacts) # Create Audience Segments to Better Target Your Contacts     Segments let you filter your contacts into groups based on contact data or behavior. Contacts may match the segment indefinitely unless a specific contact field is modified (for example, City changes from Nashville to Jamestown), or may only match the segment for a specific moment in time (Subscribe date is exactly 30 days in the past). If you need to tag contacts permanently, consider adding them to a [List](https://help.slicktext.com/understanding-lists) instead. Use contact segmentation when [creating a campaign](https://help.slicktext.com/send-or-schedule-mass-text-messages) or with an [automated workflow](https://help.slicktext.com/understanding-workflow-objects) to send more relevant messages that better target your audience.  In This Article: [Creating a Segment](https://help.slicktext.com/create-audience-segments-to-better-target-your-contacts#CreatingSegment) [Managing Segments](https://help.slicktext.com/create-audience-segments-to-better-target-your-contacts#ManagingSegments) [How Data Types Affect Segments](https://help.slicktext.com/create-audience-segments-to-better-target-your-contacts#DataTypes) [Using the Link Clicked Segment](https://help.slicktext.com/create-audience-segments-to-better-target-your-contacts#UsingLinkClicked) [Using the Campaign Sent](https://help.slicktext.com/create-audience-segments-to-better-target-your-contacts#CampaignSentSegment) [Using Ecommerce Data to Build Segments](https://help.slicktext.com/create-audience-segments-to-better-target-your-contacts#Ecommerce) ### **Creating a Segment** Segments consist of three things: properties, conditions, and values. You can also expand the segment by adding an OR statement, or narrow the segment by adding an AND statement. For example, if you wanted to create a segment for your employees in Jamestown and Nashville, you would set the segment to \[City\] \[Is\] \[Jamestown\] OR \[City\] \[Is\] \[Nashville\]. To create a segment follow the steps below: 1. Once you’ve logged into SlickText, click on **Segments** on the left navigation bar**.** 2. Click on **Create Segment.** 3. Create a Segment Name. 4. In the Select a Property dropdown, choose a property. 5. In the Select a Condition dropdown, choose a condition. 6. Select or enter the values to be included in the segment. 7. Add an OR statement or AND statement and repeat steps 4-6 if you need to expand or narrow the segment criteria. 8. Click **Save** or click on the dropdown arrow and select **Save and View Contacts, or Save and Send Campaign.** **NOTE:** Some properties and conditions allow you to enter multiple values, which will be treated the same way as adding an OR statement. This means that if a contact field matches either value, the contact will be included in the segmentation. ### **Managing Segments** Once you’ve created your segments you can easily manage them from the **Segments** page. Click on the ellipsis tab (three dots) to the right of the desired segment to view your menu options. There, you can view the contacts that match the segment, send a campaign, edit, clone, or delete your segment.  ### **How Data Types Affect Segments** There are four main data types: Text, Number, Date, and Yes/No. Each data type has its own unique segmenting conditions. When creating a custom field, it’s important to select the appropriate data type, since the data type you choose for a custom field will provide you with a different set of conditions when creating a segment. [Click here for more about creating and managing custom fields.](https://help.slicktext.com/create-and-edit-custom-fields-for-your-contacts-1) Here are some examples of the conditions available for each data type: - Text fields--Segments on text fields look for exact matches or whether or not text contains certain words, phrases or parts of words. Segment examples are Is, Is Not, Contains, Does Not Contain. - Number--Segments look at the numerical value on number fields. Segment examples are Is, Is Between, Is Greater Than, Is Less Than. - Date--Segments treat date fields as a complete date or can look only at the month, day or year of a date. Segment examples by complete date are Is, Is Before, Is After. Segmenting on the month of a date (Month Is, Month Is Not), will ignore the year, and vice versa. - Yes/No--Segments on whether the value is Yes or No. **NOTE:** Fields with no value will not be included in segments that are based on the values within a field. Example: If the segment is “Age is more than 20”, contacts without a birth date listed will not be included in the segment. ### **Using the Link Clicked Segment** Segments can also be created to view who did or did not click on a link, then retarget contacts based on their click behavior. To create a segment based on click behavior: 1. From the **Segments** page, click **Create Segment**. 2. From the properties dropdown, select **Link Clicked**. 3. Choose a condition (Is, Is Not). 4. Select a link or multiple links from the dropdown. 5. Select a date range or leave it set to Ever. 6. Click **Save.** ### **Using the Campaign Sent Segment** Segments can be created based on the deliverability status of your sent campaigns. From time to time, for various reasons, your contacts may not receive the messages you send. Use this segment if you want to send follow up messages to only the contacts who received or did not receive a message you sent as part of a campaign. Or, use it to troubleshoot a possible deliverability issue. To create a segment based on campaign sent status:  1. From the **Segments** page, click on **Create Segment.** 2. From the properties dropdown, select **Campaign Sent**. 3. Choose a condition (Is/Is Not). 4. In the value field, select or search for the desired campaign. You can select multiple campaigns, which will be treated the same way as adding an OR statement. 5. Select a delivery status condition (Is/ Is not). 6. Choose one or multiple send statuses (the statuses are defined below). 7. Click **Save**. | **Term** | **Definition** | | --- | --- | | Queued for Send | Waiting to be sent from the SlickText platform. | | Sent to Mobile Device | The message was sent to the contact’s mobile device. | | Confirmed Delivered | The contact’s wireless carrier confirmed delivery of the text message. NOTE: Not all carriers provide delivery confirmation. | | Confirmed Undelivered | The contact’s wireless carrier confirmed that the message was not delivered. | ### **Using Ecommerce Data to Build Segments** When you integrate a brand in SlickText with your Shopify store, you can build segments based on your contacts' cart and order activity. This lets you target customers and potential customers using properties like status, creation date, order total, Product ID, SKU, or item count. Ecommerce properties are organized into two categories: For a full list of available ecommerce properties and setup instructions, see [Shopify Integration with SlickText](https://help.slicktext.com/shopify-integration). - **Cart:** Segment contacts based on properties of a cart that is in progress or abandoned. - **Order:** Segment contacts based on properties of orders they have placed recently or in the past. - [Account and Settings](https://help.slicktext.com/account-and-settings) - [Analytics and Reporting](https://help.slicktext.com/analytics-and-reporting) - [Audience and Contacts](https://help.slicktext.com/audience-and-contacts) - [Audience Growth Tools](https://help.slicktext.com/audience-growth-tools) - [Campaigns and Messaging](https://help.slicktext.com/campaigns-and-messaging) - [Developer Documentation](https://help.slicktext.com/developer-documentation) - [Inbox](https://help.slicktext.com/inbox) - [Integrations](https://help.slicktext.com/integrations) - [Workflows](https://help.slicktext.com/workflows) - [Helpful Resources](https://help.slicktext.com/helpful-resources) [![Chill listening crop-3](https://help.slicktext.com/hs-fs/hubfs/slick-text-logo-email-signature.png?width=160&height=41&name=slick-text-logo-email-signature.png "Chill listening crop-3")](https://www.slicktext.com) [Legal & Privacy](https://www.slicktext.com/legal/) Copyright © 2026, SlickText ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://help.slicktext.com/media-transcripts/184621685683/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://stream.mux.com/TfjGY02luYvIXXlzxYTUhQ6otwbw00ZWh4WMuVSzOlF4A/capped-1080p.mp4", "dateModified" : "2026-06-05T14:46:04.633Z", "duration" : "PT3M19.854S", "height" : 720, "name" : "Creating Segments of Your SlickText Audience _ SlickText Tutorials", "thumbnailUrl" : "https://8144694.fs1.hubspotusercontent-na1.net/hubfs/8144694/Creating%20Segments%20of%20Your%20SlickText%20Audience%20_%20SlickText%20Tutorials.mp4/medium.jpg", "uploadDate" : "2025-01-07T15:19:18.045Z", "width" : 1280 } ```