Analytics and Reporting
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      2. Analytics and Reporting

      Using Workflow Analytics to Understand Workflow Performance

      SlickText Workflow analytics allows you to better understand the performance and activity of your Workflows. View key analytics Workflow by Workflow, or see a roll-up of performance across all of your Workflows. If your brand tracks orders in SlickText, this dashboard will display revenue attributed to campaigns. To learn more about SlickText’s Analytics, click here.


      In this article:

      View Analytics for a Single Workflow

      Workflow Analytics Dashboard

      Workflow Metrics and Definitions

      View Analytics for a Single Workflow

      You can view analytics for a single Workflow in SlickText. The Workflow must be active before Workflow analytics are viewable. Roll-up analytics can be viewed after the initial Workflow is active and will update with new metrics after entrants move through workflows.

      1. Log In to SlickText. 
      2. In the Left Navigation, click Workflows. This is the list of active and inactive Workflows. It displays a quick snapshot of Workflow clicks, unsubscribes, and revenue generated. If applicable to your brand, revenue attributed to the campaign will also be displayed.
      3. Click on a Workflow and toggle the canvas from Build to Live view to see the total number of contacts who have entered, are still working through, or have exited the workflow.

      Workflow Analytics Dashboard 

      SlickText’s Workflow Analytics dashboard provides an overview of Workflow performance and activity across all your Workflows. 

      1. Log In to SlickText. 
      2. In the Left Navigation, click Analytics to expand the menu and select Workflows.

      Workflow Metrics and Definitions

      Some of the following charts and data found on the Workflow analytics roll-up are also available at the individual workflow level.


      Workflow Entrances

      Displays the number of Workflow entrants during the specified time period. This chart is available on the Workflow roll-up dashboard and not at the individual workflow level.

      The chart will display the total number of Workflow Entrances during the specified time period.

      To use this chart:

      1. Click the dropdown in the top right corner of the chart and select a time period.
      2. Choose a predefined range, such as today, this quarter, or last month. 
      3. Or, define a custom range, enter the date ranges, and click Update.
      4. Select the three dots icon to select the frequency. This will define the time periods displayed on the x-axis. 
      5. If desired, click the three dots icon to choose a time period to compare against.


      Busiest Workflows

      Displays the busiest Workflows with time stamps, the description of the workflow, the audience targeted by that workflow, its active status, clicks, unsubscribes, and revenue generated by the workflow. Additionally, there is a View All link that navigates to the full list of Workflows. 


      Revenue From Workflows

      Displays the amount of revenue generated by Workflows during the specified time period according to the attribution model configured for the brand. Revenue data will only show if a brand tracks orders via a native integration or the SlickText API. 

      It also includes summary metrics:

      • Revenue–the amount of revenue attributed to SlickText for the specified time period.
      • Revenue per Message–the amount of revenue attributed to SlickText for the specified time period divided by the total number of qualifying messages.
      • Orders–the number of orders attributed to SlickText for the specified time period.
      • Avg Order Value–the amount of revenue attributed to SlickText for the specified time period divided by the number of orders attributed to SlickText for the specified time period.


      Workflow Clicks

      Displays the number of clicks Workflows generated during the specified time period. Clicks are counted when someone engages with a trackable link that is sent within the message content of a Workflow.

      To use this chart: 

      1. Click the dropdown in the top right corner of the chart and select a time period.
      2. Choose a predefined range, such as today, this quarter, or last month. 
      3. Or, define a custom range, enter the date ranges, and click Update.
      4. If desired, click on the 3 dots next to the date range dropdown and select Settings to
        • Change the frequency–this will define the time periods displayed on the x-axis. 
        • Add a comparison–this will allow you to choose a time period to compare against.


      Workflow Unsubscribes

      Displays the total number of contacts who unsubscribe during the specified time period. Unsubscribes are a helpful indicator of the efficacy of a Workflow’s message content.  

      To use this chart: 

      1. Click the dropdown in the top right corner of the chart and select a time period.
      2. Choose a predefined range, such as today, this quarter, or last month. 
      3. Or, define a custom range, enter the date ranges, and click Update.
      4. If desired, click on the 3 dots next to the date range dropdown and select Settings to
        • Change the frequency–this will define the time periods displayed on the x-axis. 
        • Add a comparison–this will allow you to choose a time period to compare against.


      Workflow Messages Sent

      Displays the number of messages sent from campaigns during the specified time period. 

      To use this chart: 

      1. Click the dropdown in the top right corner of the chart and select a time period.
      2. Choose a predefined range, such as today, this quarter, or last month. 
      3. Or, define a custom range, enter the date ranges, and click Update.
      4. If desired, click on the 3 dots next to the date range dropdown and select Settings to
        • Change the frequency–this will define the time periods displayed on the x-axis. 
        • Add a comparison–this will allow you to choose a time period to compare against.


      Workflow Messages by Status

      Displays the delivery performance of messages sent via a Workflow by status. Click on a status in the legend to temporarily hide it in the chart. Click on it again to unhide it.

      Status Definitions: 

      • Queued for Send–Messages are sent to the carrier network for delivery.
      • Sent to Mobile Device–Carrier network has sent the messages to mobile devices.
      • Confirmed Delivered–Carrier network has confirmed that the messages were delivered.
      • Failed to Send–Messages were not sent to the carrier network; this typically happens if the number is invalid.
      • Confirmed Un-delivered–Carrier network has confirmed that the messages were not successfully delivered to the mobile device; this can happen for a number of reasons, such as the messages being sent to a landline, the mobile device being unreachable, or, in some cases, the sending number having exceeded its sending limit.
      • Send Prevented: The message’s content did not make it through Slicktext’s content filters. Prohibited content can be found here. 

      Note:

      Message statuses change as the messages go through the delivery process, so charts that display message status can change if messages have been recently sent.  

      To use this chart:

      1. Click the dropdown in the top right corner of the chart and select a time period.
      2. Choose a predefined range, such as today, this quarter, or last month. 
      3. Or, define a custom range, enter the date ranges, and click Update.


      Workflow Message Credits Used

      Displays the number of messages used in workflows during the specified time period.

      Outbound messages consume message credits as soon as they are sent. One 160-character or less SMS message is equal to 1 message credit. Longer messages or MMS messages (those that contain attachments) use more credits. Generally:

      • SMS – 1 message credit per every 160 characters or less. A 161-character message will use 2 message credits.
      • MMS – 3 message credits per every MMS message sent.