Using Campaign Analytics to Understand Campaign Performance

SlickText Campaign analytics allows you to better understand the performance and activity of your campaigns. View key analytics campaign by campaign, or see a roll up of performance across all of your campaigns. If your brand tracks orders in SlickText, this dashboard will display revenue attributed to campaigns.  To learn more about SlickText’s Analytics, click here.

In this Article:

View Analytics for a Single Campaign

Campaign Analytics Dashboard

Campaign Metrics and Definitions

View Analytics for a Single Campaign

You can view analytics for a single campaign in SlickText. Messages in the campaign must be sent before the campaign analytics are viewable. Recurring campaign messages can be viewed after the initial send and will update with a new campaign instance with every recurrence.

1. Log In to SlickText. 
2. In the Left Navigation, click Campaigns. This is the list of sent, saved and recurring campaigns. A quick snapshot of campaign clicks and unsubscribes is displayed here. If applicable to your brand, revenue attributed to the campaign will be displayed.
3. Click on a campaign to view the analytics for that campaign.

Campaign Analytics Dashboard 

SlickText’s Campaign Analytics dashboard provides an overview of campaign performance and activity across all your campaigns. 

1. Log In to SlickText. 
2. In the Left Navigation, click Analytics to expand the menu and then select Campaign.

Campaign Metrics and Definitions

Some of the following charts and data found on the campaign analytics roll up are also available at the individual campaign level.

 

Campaigns Sent

Displays the number of campaigns sent during the specified time period. This chart is available on the campaign roll up dashboard and not at the individual campaign level.

The chart will display the total number of Campaigns sent during the specified time period.

To use this chart:

1. Click the dropdown in the top right corner of the chart and select a time period.
2. Choose a predefined range, such as today, this quarter, or last month. 
3. Or, define a custom range, enter the date ranges and click Update.
4. Select the three dots icon to select the frequency. This will define the time periods displayed on the x-axis. 
5. If desired, click the three dots icon to choose a time period to compare against.

Recent Campaigns

Displays the most recently sent campaigns with time stamps, the audience that the message went to, the message content, clicks, and unsubscribes. Additionally, there is a view all link which navigates to the full campaign history.

Revenue from Campaigns

Displays the revenue generated by campaigns over the specified time period according to the attribution model configured for the brand. Revenue data will only show if a brand tracks orders via a native integration or the SlickText API. 

It also includes summary metrics:

• Revenue - the amount of revenue attributed to SlickText for the specified time period.
• Revenue per Message - the amount of revenue attributed to SlickText for the specified time period divided by the total number of qualifying messages.
• Orders - the number of orders attributed to SlickText for the specified time period.
• Avg Order Value - the amount of revenue attributed to SlickText for the specified time period divided by the number of orders attributed to SlickText for the specified time period.

Campaign Clicks

Displays the numbers of clicks campaigns generated during the specified time period. Clicks are when someone engages with a trackable link that is sent within the message content of a campaign.   

To use this chart: 

1. Click the dropdown in the top right corner of the chart and select a time period.
2. Choose a predefined range, such as today, this quarter, or last month. 
3. Or, define a custom range, enter the date ranges, and click Update.
4. If desired, click on the 3 dots next to the date range dropdown and select Settings to
   • Change the frequency – this will define the time periods displayed on the x-axis. 
   • Add a comparison – this will allow you to choose a time period to compare against

Campaign Unsubcribes

Displays the total number of contacts who unsubscribe after receiving a campaign during the specified time period. The contact must unsubscribe within 8 hours of receiving a campaign message and that message must be the most recent message you sent the contact in order for the unsubscribe to be counted toward the campaign.  Unsubscribes are a helpful indicator of the efficacy of a campaign's message content. 

To use this chart: 

1. Click the dropdown in the top right corner of the chart and select a time period.
2. Choose a predefined range, such as today, this quarter, or last month. 
3. Or, define a custom range, enter the date ranges, and click Update.
4. If desired, click on the 3 dots next to the date range dropdown and select Settings to
   • Change the frequency – this will define the time periods displayed on the x-axis. 
   • Add a comparison – this will allow you to choose a time period to compare against

Campaign Messages Sent

Displays the number of messages sent from campaigns  during the specified time period. 

To use this chart: 

1. Click the dropdown in the top right corner of the chart and select a time period.
2. Choose a predefined range, such as today, this quarter, or last month. 
3. Or, define a custom range, enter the date ranges, and click Update.
4. If desired, click on the 3 dots next to the date range dropdown and select Settings to
   • Change the frequency – this will define the time periods displayed on the x-axis. 
   • Add a comparison – this will allow you to choose a time period to compare against

Messages Sent by Status

Displays the current total number of messages sent from campaigns for the specified time period broken down by their current status. Click on a status in the legend to temporarily hide it in the chart. Click on it again to unhide it.

Status Definitions: 

• Queued for Send - Messages are sent to the carrier network for delivery.

• Sent to Mobile Device - Carrier network has sent the messages to mobile devices.
• Confirmed Delivered - Carrier network has confirmed that the messages were delivered.
• Failed to Send - Messages were not sent to the carrier network; this typically happens if the number is not valid.
• Confirmed Un-delivered - Carrier network has confirmed that the messages were not successfully delivered to the mobile device; this can happen for a number of reasons, for example, the messages was sent to a landline, the mobile device is unreachable, or, in some cases, the sending number has exceeded it’s sending limit.
• Send Prevented: The content of the message did not make it through Slicktext’s content filters. Prohibited content can be found here. 

To use this chart:

1. Click the dropdown in the top right corner of the chart and select a time period.
2. Choose a predefined range, such as today, this quarter, or last month. 
3. Or, define a custom range, enter the date ranges, and click Update.

Campaign Message Credits Used

Displays the number of messages used in campaigns during the specified time period.

Outbound messages consume message credits as soon as they are sent.  One 160 character or less SMs message is equal to 1 message credits. Longer messages or MMS messages (those that contain attachments) use more credits. Generally:

• SMS -- 1 message credit per every 160 characters or less. A 161 character message will use 2 message credits.
• MMS -- 3 message credits per every MMS message sent. 

Message Status & Usage Overview

The Campaign Analytics dashboard provides the delivery status of messages broken out by status as well as the message credits used by time interval. 

Campaign Messages Sent shows how many messages were sent by campaign. Campaign Messages by status relays the current state of messages sent to the carriers and displays a cumulative view of message delivery status received from the carrier.

Delivery status’ include Sent to mobile Device, Confirmed delivered, Confirmed undelivered, Failed to Send, and Send Prevented.

Status Definitions: 

• Sent to Mobile Device: The message was sent to the carrier but has not yet been delivered to the contact. 
• Confirmed Delivered: The message was successfully delivered to the contact. 
• Confirmed Undelivered: The message was not delivered to the contact. Factors which may result in this status include the number is no longer in service or the handset is not connected to a mobile network. 
• Failed to Send: The message did not send. This could be caused by a carrier outage or some other issue in routing. 
• Send Prevented: The content of the message does not make it through SlickText's content filters.