Analytics and Reporting
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      2. Analytics and Reporting

      Use Messaging Analytics to Better Understand Messaging Performance and Usage Across Your Brand

      The SlickText Messaging dashboard provides an understanding of your message usage across your brand, including campaigns, automated workflows, inbox, and auto-responses. To learn more about SlickText’s Analytics, click here.


      Find Messaging Analytics

      1. Log In to SlickText. 
      2. In the left navigation menu, click Analytics to expand the menu, then select Messaging.


      Messages Sent

      Displays the number of messages sent over the specified time period. This includes messages sent from all sources.

      To use this chart: 

      1. Click the dropdown in the top right corner of the chart and select a time period.
      2. Choose a predefined range, such as today, this quarter, or last month. 
      3. Or, define a custom range, enter the date ranges, and click Update.
      4. If desired, click on the 3 dots next to the date range dropdown and select Settings to:
        • Change the frequency–this will define the time periods displayed on the x-axis. 
        • Add a comparison–this will allow you to choose a time period to compare against.


      Messaging By Source–Metrics and Data Definitions

      There are multiple sources of messages sent from SlickText:

      • Campaigns–outbound messages sent as part of a campaign.
      • Workflows–outbound messages sent as part of an automated workflow.
      • Inbox–outbound messages sent by a user from the inbox.
      • Keywords–automated outbound messages sent as a result of someone texting a defined keyword to your number.
      • Other–all other outbound messages sent from SlickText, including inbox auto-responses and compliance messaging.


      Messaging By Source

      Displays the current total number of messages sent broken down by their source of creation for the specified time period. Click on a source in the legend to temporarily hide it in the chart. Click on it again to unhide it.

      To use this chart:

      1. Click the dropdown in the top right corner of the chart and select a time period.
      2. Choose a predefined range, such as today, this quarter, or last month. 
      3. Or, define a custom range, enter the date ranges, and click Update.


      Messages Sent By Source (By When Sent)

      Displays the number of messages sent over the specified time period broken down by their source. 

      To use this chart:

      1. Click the dropdown in the top right corner of the chart and select a time period.
      2. Choose a predefined range, such as today, this quarter, or last month. 
      3. Or, define a custom range, enter the date ranges, and click Update.
      4. If desired, click on the 3 dots next to the date range dropdown and select Settings to change the frequency, which will define the time periods displayed on the x-axis. 


      Messaging By Status–Metrics and Data Definitions

      There are multiple possible statuses for messages after they are sent.

      • Queued for Send – Messages are sent to the carrier network for delivery.
      • Sent to Mobile Device – Carrier network has sent the messages to mobile devices.
      • Confirmed Delivered – Carrier network has confirmed that the messages were delivered.
      • Failed to Send – Messages were not sent to the carrier network. This typically happens if the number is not valid.
      • Confirmed Undelivered – Carrier network has confirmed that the messages were not successfully delivered to the mobile device. This can happen for a number of reasons: the message was sent to a landline, the mobile device is unreachable, or, in some cases, the sending number has exceeded its sending limit.
      • Send Prevented – The content of the message did not make it through SlickText’s content filters. Prohibited content can be found here. 

        Note:

        Message statuses change as the messages go through the delivery process, so charts that display message status can change significantly if messages have been recently sent.


        Messages Sent by Status

        Displays the current total number of messages sent during the specified time period broken down by their current status. This includes messages sent across all sources. Click on a status in the legend to temporarily hide it in the chart. Click on it again to unhide it.

        To use this chart:

        1. Click the dropdown in the top right corner of the chart and select a time period.
        2. Choose a predefined range, such as today, this quarter, or last month. 
        3. Or, define a custom range, enter the date ranges, and click Update.


        Messages Sent by Status (By When Sent)

        Displays the number of messages sent over the specified time period broken down by their status. 

        To use this chart:

        1. Click the dropdown in the top right corner of the chart and select a time period.
        2. Choose a predefined range, such as today, this quarter, or last month. 
        3. Or, define a custom range, enter the date ranges, and click Update.
        4. If desired, click on the 3 dots next to the date range dropdown and select Settings to change the frequency, which will define the time periods displayed on the x-axis. 


        Message Credit Usage–Metrics and Data Definitions

        Outbound messages consume message credits as soon as they are sent. One 160 character or less SMS message is equal to 1 message credit. Longer messages or MMS messages (those that contain attachments) use more credits. Generally:

        • SMS–1 message credit per every 160 characters or less. A 161 character message will use 2 message credits.
        • MMS–3 message credits per every MMS message sent. MMS messages allow you to send up to 1600 characters. A 1600 character MMS message consume 3 message credits.


        Message Credits Used By Source

        Displays the current total number of message credits used broken down by their source of creation for the specified time period. Click on a source in the legend to temporarily hide it in the chart. Click on it again to unhide it.

        To use this chart:

        1. Click the dropdown in the top right corner of the chart and select a time period.
        2. Choose a predefined range, such as today, this quarter, or last month. 
        3. Or, define a custom range, enter the date ranges, and click Update.


        Message Credits Used By Source (By When Used)

        Displays the number of message credits used over the specified time period broken down by their source. 

        To use this chart:

        1. Click the dropdown in the top right corner of the chart and select a time period.
        2. Choose a predefined range, such as today, this quarter, or last month. 
        3. Or, define a custom range, enter the date ranges, and click Update.
        4. If desired, click on the 3 dots next to the date range dropdown and select Settings to change the frequency, which will define the time periods displayed on the x-axis.