Using UTM Parameters to Track Campaign Performance

Enabling UTM parameters for your brand in SlickText allows you to track the performance of messages that contain links. When someone clicks on a link with UTM parameters, the data can be tracked by a UTM tracking tool (like Google Analytics).

In this article:

Enabling UTM Parameters

Editing UTM Parameters

Before We Begin

Tracking UTM requires you to have a UTM tracking tool (like Google Analytics) to track the source of your website’s traffic. Also note that SlickText only adds UTM tracking to links you track and manage in SlickText. 

Enabling UTM Parameters

To Enable UTM Parameters for your brand in SlickText:

1. From the Home page, click on your name in the bottom left corner and choose Settings.
2. Choose UTM Parameters.
3. Switch the Radio Button to ON and click Save.

Editing UTM Parameters

SlickText links utilize up to four UTM parameters based on the message type. All four of the parameters can be customized.

UTM Source: This parameter tracks the source of your traffic. It's where your visitors are coming from. The value will always be SlickText unless you replace it with a custom value and will not change based on the message type.

UTM Medium: This parameter tracks what you used to send your traffic. The value is auto-generated based on the message type, unless you provide a static value:

UTM Campaign: This parameter is the name of the campaign, workflow, or other tool that sent your traffic. The value is auto-generated based on the message type, unless you provide a static value:

UTM ID: This parameter is the unique ID of the campaign, workflow, or other tool that sent your traffic. The value is auto-generated unless you provide a static value.