---
title: Using UTM Parameters to Track Campaign Performance
description: Enabling UTM parameters for your brand in SlickText allows you to track the performance of messages that contain links. When someone clicks on a link with UTM parameters, the data can be tracked by a
---

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# Using UTM Parameters to Track Campaign Performance

Enabling UTM parameters for your brand in SlickText allows you to track the performance of messages that contain links. When someone clicks on a link with UTM parameters, the data can be tracked by a UTM tracking tool (like Google Analytics).

In this article:

[How do I enable UTM parameters?](https://help.slicktext.com/using-utm-parameters-to-track-campaign-performance#enabling)  
[Editing UTM Parameters](https://help.slicktext.com/using-utm-parameters-to-track-campaign-performance#Editing)

### **Before We Begin**

Tracking UTM requires you to have a UTM tracking tool (like Google Analytics) to track the source of your website’s traffic. Also note that SlickText only adds UTM tracking to [links you track and manage in SlickText](https://help.slicktext.com/sending-managing-and-tracking-links-and-clicks). 

### **Enabling UTM Parameters**

To Enable UTM Parameters for your brand in SlickText:

1. From the Home page, click on your name in the bottom left corner and choose **Settings**.
2. Choose **UTM Parameters**.
3. Switch the UTM Parameters toggle to **ON** and click **Save**.

### **Editing UTM Parameters**

SlickText links utilize up to four UTM parameters based on the message type. All four of the parameters can be customized.

**Note:**

Any changes will only apply to links you create after the changes are saved.

**UTM Source**: This parameter tracks the source of your traffic. It's where your visitors are coming from. The value will always be SlickText unless you replace it with a custom value and will not change based on the message type.

**UTM Medium:** This parameter tracks what you used to send your traffic. The value is auto-generated based on the message type, unless you<https://app.slicktextstaging.com/b13/settings/brand/utm-parameters#>provide a static value:

| **Message Type** | **Default Value** |
| --- | --- |
| Auto Reply | keyword |
| Campaign | campaign |
| Workflow | workflow |

**UTM Campaign:** This parameter is the name of the campaign, workflow, or other tool that sent your traffic. The value is auto-generated based on the message type, unless you<https://app.slicktextstaging.com/b13/settings/brand/utm-parameters#>provide a static value:

| **Message Type** | **Default Value** |
| --- | --- |
| Auto Reply | Name of the Keyword |
| Campaign | Campaign Name |
| Workflow | Workflow Name |

**UTM ID:** This parameter is the unique ID of the campaign, workflow, or other tool that sent your traffic. The value is auto-generated unless you provide a static value.

**Note:**

The UTM Medium and UTM Campaign tables above do not include an Inbox row because Inbox messages only carry UTM ID and UTM Source. All other message types (Auto Reply, Campaign, Workflow) support all four parameters.

Links sent in Inbox messages will only include the UTM ID and UTM Source.

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